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The “Everyone Else is Doing It” Trap of Social Media Marketing Today
I’ll make this short and to the point: If everyone else was jumping off a bridge, would you do that, too? Well, maybe if tethered by a bungie cord. Maybe if it was a little footbridge over a creek....
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This Social Media Thing: Is it a Chore?
I admit I still get a little surprised when I’m out and about talking with friends, folks in a checkout line or other small business owners and find out they’re still not sure of this “social media”...
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No One Promised It Would Be Easy
I deleted three different versions of this blog post before reaching this point. I didn’t save them to edit or reshape another time. I outright deleted them. It may sound ridiculous to other bloggers....
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Not Sure What Information Your Customers Want From You? They’re Already...
You see the advice all the time, “Give your customers information they want and post where they hangout”. I’ve advised it several times in my own blog pieces. But, it occurred to me that what is...
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Just Say No to Negativity
Debbie Downers. Negative Nellies. Gloomy Gusses. Why do we feel we have to give cutesy names to people and for something that can be so damaging? Negative people are exhausting and negativity sucks...
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The Customer Service Experience and The Real ROI
There I was surfing around my personal Facebook account, catching up with friends and family, seeing what everyone was up to this weekend, checking out some local news items, and then I read something...
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The Challenge: Being Social in a 140 Characters or Less World
Here I am staring down October’s calendar attempting to plug in content topics and start idea developments and I’m faced with the same question: “Are these really socially engaging and valuable to my...
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Be True to Yourself: Addressing Your Customer Audience Online and Off
A strange thing for me occurred this past week. The occasion was reading a Scripture passage at an opening prayer service for religious education students at my church. An acquaintance of mine said to...
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“I Get By With a Little Help From…”My SMM
As I’ve mentioned before, and has been reiterated by many others in social media marketing, small business owners looking to utilize social media marketing need to go where their customers are and...
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Procrastination: Social Media Is Happening While You’re Still Thinking About It
You’re a small business owner and you’ve heard it all before. You know you’re supposed to be doing social media. You have an idea of what you should be doing and you’ve even maybe dabbled in posting...
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