I’ll make this short and to the point: If everyone else was jumping off a bridge, would you do that, too?
Well, maybe if tethered by a bungie cord. Maybe if it was a little footbridge over a creek. Maybe if my customers were there.
Just because everyone else is doing it isn’t reason enough to go jump off a bridge, nor is it reason enough to spread yourself all over every social media platform.
Ask yourself the following questions:
1) Who are my customers?
2) Where do they go for information?
3) How do they want me to communicate with them?
4) How often do they want to hear from me?
5) What information do they want from me?
If your customers are Millenials, perhaps Twitter is their preferred news/social platform.
If your customers are DIYers, Pinterest might satisfy their desire to receive instruction and visual inspiration. Are your customers all business? LinkedIn just may be their first news source of the day.
I have found that a diversified approach of consistent information, posted for specific audiences on different social mediums (i.e. infographic on Pinterest, poll post on Facebook and industry trends newslink on LinkedIn) keeps customers motivated to see what you next share with them. But, the same message on every channel, all day bores them to Unfollow, Unlike and Delete. Posting the same information on every new platform that comes up will decrease your customers’ interest, not increase it.
While the goal of using social media marketing should ultimately result in the conversion of followers to paying customers, the tools to getting there are going to vary. There is no “one size fits all” in social media marketing. Trying to do everything because you think everyone else is, doesn’t make you an expert, leader or authority in your field. Don’t be a blind follower jumping overboard just because you think everyone else is.
Focus your message and meaningfully connect.
Be Well. Be Present. Be Social.
~Theresa
21st Century SMM
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Filed under: social media marketing Tagged: customers, Facebook, LInkedIn, Pinterest, posts, social media, social media marketing, social media platforms, Twitter
